"Hair TikTok treats the symptoms. Hair Goals treats the actual problem."
A comprehensive all-in-one hair formula that addresses what most supplements completely ignore — thyroid support, iron deficiency, stress hormones, DHT, AND the vitamins your follicles actually need. In methylated forms that absorb.
Saw palmetto (liposterolic extract) and cold-pressed pumpkin seed oil work together to inhibit 5-alpha reductase — the enzyme that converts testosterone to DHT, the primary driver of hormonal hair loss.
Iron deficiency is one of the most common and most overlooked causes of hair loss in women. Hair Goals includes iron bisglycinate — the form most gentle on the stomach and most efficiently absorbed — paired with vitamin C to maximize uptake.
Subclinical thyroid dysfunction is a massively underaddressed cause of hair loss that most hair supplements completely ignore. Iodine and selenium (as selenomethionine) support thyroid function and the conversion of T4 to the active T3 form.
Chronic stress is a documented trigger for telogen effluvium — the condition where stress pushes follicles into a premature shedding phase. KSM-66 ashwagandha addresses the cortisol pathway directly.
Hydrolyzed collagen (Type I & III), biotin, bamboo silica, and zinc bisglycinate work together to support the structural proteins that make up the hair strand itself — keratin infrastructure from the inside out.
Flush-free niacin (inositol hexanicotinate) supports scalp microcirculation — getting nutrients to follicles efficiently. Methylcobalamin B12 addresses a widely underrecognized cause of hair loss that standard B12 supplements often fail to correct.
Hair loss has many causes. Hair Goals addresses all of them — here's every ingredient and exactly why it's in the formula.
Inhibits 5-alpha reductase to reduce DHT production at the follicle level. The liposterolic extract form has the strongest evidence for this mechanism — not all saw palmetto is equivalent.
A clinically studied DHT inhibitor that works synergistically with saw palmetto. A double-blind trial showed significant improvement in hair count vs. placebo. Also rich in zinc which supports follicle health.
Iron deficiency is one of the most common causes of hair loss in women, particularly premenopausal women. Low ferritin (iron stores) can cause hair loss even before anemia develops — it's a subtle deficiency that often goes undetected.
Paired with iron to dramatically enhance absorption. Vitamin C converts iron from its less-absorbed ferric form to the more bioavailable ferrous form. Also supports collagen synthesis for hair structure.
B12 deficiency is a recognized but underappreciated cause of hair loss. Standard cyanocobalamin is often poorly absorbed, especially by those with MTHFR variants — methylcobalamin bypasses this completely.
Critical for thyroid hormone conversion (T4 to T3) and scalp health. Deficiency is associated with both hypothyroid symptoms and hair loss. Also a key component of glutathione peroxidase — an antioxidant that protects follicles from oxidative damage.
Essential for thyroid hormone production. Subclinical hypothyroidism — often caused by iodine insufficiency — is a widely underrecognized cause of hair loss, particularly in women. Works synergistically with selenium for complete thyroid support.
Chronic elevated cortisol triggers telogen effluvium — the shedding condition where stress pushes follicles into early rest phase. KSM-66 has the strongest clinical evidence for cortisol reduction of any ashwagandha form.
Zinc deficiency is directly associated with hair loss. Zinc supports follicle cell regeneration, DHT regulation (works alongside saw palmetto), and protein synthesis needed for keratin production.
Collagen provides the structural framework for the dermal papilla — the cluster of cells at the base of each follicle. Type I and III specifically support hair follicle anchoring and the scalp's connective tissue matrix.
Biotin is essential for keratin synthesis — the structural protein hair is made of. Bamboo silica (the most bioavailable silica form) strengthens the hair shaft itself, reducing breakage and increasing diameter.
Niacin increases scalp microcirculation — improving blood flow to follicles so they can receive the nutrients Hhair Goals is delivering. More blood flow to follicles means more efficient nutrient delivery.
Hair follicles cycle slowly. Most people notice reduced shedding at 4–6 weeks (that's the first win), visible new growth at 8–16 weeks, and meaningful density change at 4–6 months. Take monthly photos in the same lighting — progress is easy to miss without comparison points.
Absolutely — the formula addresses causes of hair loss that affect everyone regardless of gender. DHT blocking, iron deficiency, thyroid support, stress hormones — these are universal mechanisms. The formula is not gender-specific.
Biotin alone addresses only one narrow cause of hair loss — keratin synthesis. If your hair loss is driven by DHT, iron deficiency, thyroid issues, or stress hormones (which it likely is, given how common those causes are), biotin alone won't move the needle. Hair Goals addresses all of them together.
Check with your doctor before starting — this is especially important if you're on thyroid medication since the iodine and selenium content could interact with your dosing. Bring the full ingredient list to your provider.
Iron bisglycinate is specifically chosen because it causes significantly less GI distress than standard ferrous sulfate. Most people with iron sensitivity tolerate it well. If you're particularly sensitive, start with one capsule and work up.
Hair Goals addresses hormonal hair loss through the DHT pathway, the stress hormone pathway, and the thyroid pathway — all of which are relevant to postpartum and perimenopausal hair loss. It's not a hormone replacement but it addresses the nutritional and enzymatic side of hormonal hair loss comprehensively.
Hair Goals handles the internal causes. Here's what to do externally to maximize how effectively your follicles receive and use those nutrients.
Why the best supplement in the world works better when your follicles have the blood flow and topical environment to absorb what it's delivering.
Hair Goals is currently funding on Kickstarter. Back the project to lock in early bird pricing and be among the first to receive it.